Overview
Logixboard gives freight forwarders a modernized white-labeled customer experience. This platform connects all their shipment data from complex internal systems into one place, providing their customers with visibility and tools to track, collaborate on, and manage all their freight.
User need: A clear, professional brand experience that helped them quickly understand Logixboard’s value and feel confident adopting the platform.
Business need: A consistent identity across product, marketing, and sales to improve credibility, reduce production inefficiencies, and enable scalable go-to-market efforts.
ROLE
Brand Designer, Content Creator, UI/UX Designer
CHALLENGE
Integrating dated visual elements into one cohesive system while minimizing disruption to existing customer familiarity.
APPROACH
I audited the existing identity, created a flexible brand system, and developed reusable assets and guidelines that aligned web, product UI, and marketing materials into a consistent, scalable visual framework.
RESULTS
The new system improved brand credibility, increased user trust, reduced internal production time, and created a recognizable, cohesive presence across every platform.
LEARNINGS
The project reinforced that design is not merely aesthetic but a strategic business tool that must be grounded in comprehensive market intelligence. Establishing a robust, scalable design system early is critical for enabling efficient cross-functional collaboration and accelerating product development velocity. True brand differentiation is achieved by rigorously aligning visual assets with authentic company values, which is the most sustainable driver of long-term impact.
