Rage Fitness

Rage Fitness is a leading manufacturer of high-quality cross-functional fitness equipment, including those specifically designed for MMA training. We prioritize the development of innovative products that enhance strength, agility, and overall athletic performance. Recognizing the importance of consistent movement, we strive to create an ecosystem where individuals of all levels can achieve their fitness aspirations.

As a Graphic Designer at Rage Fitness, I created a range of impactful deliverables, from eye-catching social media campaigns that ignited community engagement to sleek and functional product packaging that showcased cutting-edge technology. I also crafted captivating marketing materials, including brochures, website banners, and in-store displays, that effectively communicated the brand's commitment to pushing boundaries and empowering athletes.

My creative process typically involves defining clear goals and conducting thorough research to understand the target audience. I then brainstorm a range of solutions, refine them, and create a comprehensive design brief. The design undergoes an iterative process of prototyping and testing before final delivery.

My designs at Rage Fitness contributed significantly to the rebrand's success. The refreshed visual identity effectively communicated the company's commitment to high-intensity training and empowering individuals. This resonated strongly with our target audience, leading to increased brand awareness, customer engagement, and ultimately, gym memberships. The rebrand has successfully positioned Rage Fitness as a cutting-edge and exciting option in the competitive fitness market.