Pixel perfectionist turned revenue generator.
After years of crafting visual aesthetically pleasing graphics and digital experiences, I redefined how visual design can directly impact business growth. My focus is now on being an end-to-end designer that can mentor the next generation of designers to become strategic partners, not just creative executors.
Whether you’re looking to elevate your team's design maturity or you're a designer ready to transition from an executor to a strategic decision-maker, I’m here to help.
Interest include: Beach therapy, accidental wins, talking to clients, and work that actually means something.
My happy place is family chaos, balanced by terrible television, and I secretly love getting lost in the weeds overanalyzing my own design decisions.
What I do
01
Strategic thinking
Leverage critical thinking and data to solve problems and achieve business outcomes over output.
02
Drive emotions
Emotional connections drive long-term growth and customer loyalty, focusing on outcomes over just producing a product.
03
Design for clarity
Prioritize clarity and function to ensure that every visual decision has a purpose that drive results.
04
Level up brands
Focus on understanding user struggles and needs to create effective, problem-solving solutions.
05
Define your why
Ensure every element serves a purpose and helps users achieve their goals, defining the brand's unique value.
06
Translate design to business
Translate design into business, focusing on outcomes and metrics like retention, conversion, and growth for clear ROI.
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My approach to brand building and maintenance is rooted in design mentorship and fostering design maturity within organizations. As a strategic partner, I don't just provide a roadmap, I also empower internal teams to navigate it successfully. I implement structured critique systems and design reviews to elevate the quality of work and ensure consistent visual communication across all platforms. The real goal is to empower designers with the skills and confidence they need to become brand stewards themselves. This is reflected in my track record of mentoring junior designers, a notable 5 of whom advanced to a senior level within a year, a testament to the sustainable impact of this hands-on approach.
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I craft powerful brand narratives that are both creatively compelling and strategically aligned with business goals. As a visual storyteller, I translate a brand's core identity into a cohesive and impactful visual language through graphic design. My work as a content creator and leader involves developing design systems to ensure consistency across all channels, from website copy to social media posts. The ultimate goal is to deliver a singular, compelling brand voice that resonates with the target audience and drives positive outcomes.
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I provide the strategic vision that guides Design teams to transform business goals into compelling visual solutions. By fostering a collaborative environment and defining a clear creative direction, I empower teams to produce innovative work that elevates brands and drives tangible results. In my past roles, I’ve led rebrands for BiggerPockets, Gibson Athletic, Logixboard, and TIFIN ton support product-market expansion.
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I serve as a strategic partner, ensuring your brand remains at the forefront of the industry. My commitment to continuous learning and adaptation means your brand will always be fresh, relevant, and positioned for growth. I proactively identify and address opportunities beyond my core design responsibilities, leveraging my diverse skill set to provide maximum value and contribute to the team's overall success.
How I do it
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40+
satisfied
clients -
12
years experience
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200+
successful projects
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100%
dedicated
effort
Who I’ve worked with
What my clients say
Jarrod's design work exceeded our expectations. His creative vision brought our brand to life, and his professionalism and communication throughout the project were exceptional.
— Chad G.
Sales Manager
Jarrod's designs are not only visually appealing but also strategically sound. He has a unique ability to combine creativity with a deep understanding of brand strategy.
— Daniel N.
Marketing Director
We were incredibly impressed with Jarrod's ability to listen to our needs and translate them into innovative and effective design solutions. He is a true collaborator and a pleasure to work with.
— Vanessa S.
Social Media Manager
Why we should work together
I identify key challenges and frame my skills as direct solutions, so you get more than just a list of abilities, you get a clear plan for success.
My unique background in both design and marketing allows me to bridge the gap between creative vision and business metrics, developing innovative solutions that deliver tangible results. I am also a cultural catalyst who elevates those around me, actively seeking to learn from others and mentor colleagues.
This ensures my value extends beyond my direct tasks to a more meaningful and impactful role within your company.