Gibson Athletic

For over 40 years, Gibson has been a leading provider of high-quality gymnastics, fitness, dance, and cheer equipment. We source from around the globe to offer customers the best available products. As the largest US manufacturer of innovative ballet bars and the sole distributor of Reisport grips and Ezy ProBrace, we prioritize quality and safety in every product we provide.

As a Graphic Designer at Gibson Athletic, I created compelling marketing materials, including brochures, catalogs, and website banners. I also designed eye-catching product packaging, ensuring it reflected the brand's professionalism. Furthermore, I contributed to social media campaigns, creating engaging visuals to promote new products, showcase customer success stories, and enhance brand awareness within the athletic community.

At Gibson, my creative process always starts with a deep dive into the product itself. I try to imagine myself as an athlete using the equipment – how does it feel? Is it inspiring? Does it look durable and safe? I love exploring different design styles, from sleek and modern to classic and timeless, always keeping in mind the Gibson brand and the specific needs of the athlete.

My contribution to the Gibson Athletics rebrand has significantly enhanced the company's market position. The refreshed brand identity effectively communicates Gibson's commitment to quality, innovation, and athlete success. This has resonated with customers, leading to increased brand recognition, customer loyalty, and ultimately, business growth.